Our Story
As a pro athlete, I struggled to find the perfect hydration. Sports drinks, kombucha, and coconut water tasted great but were full of inflammatory sugars. Water was too plain, so I didn’t drink enough. I needed great taste, with zero sugar and no calories. Our first product, Rose Nectar, was born. 100% pure extract from the super herb Bulgarian Rose - the gem of my homeland Bulgaria. Packed with natural anti-oxidants, vitamins & polyphenols. Zero sugar, zero calories, with a clean, delicate taste. As people tried it, they raved about feeling better, more energetic, and seeing improvements in their skin within weeks. But what intrigued me the most was the feedback about feeling "higher vibrations". Bulgarian Rose oil is hailed as the highest vibration substance on earth. “Makes me feel good”. “ Instantly raises my vibration”. “I feel it in every cell of my body”. As we launched Rose Mist and Rose Yummies, the testimonials kept pouring in. “They take the overwhelm away”. “I’m finally off my anxiety meds.” “I feel higher vibrations”.
The more I learned, the more I embraced the power of energy & vibrations. I became more aware of my emotions and energy. I made high vibrations my top priority which impacted every aspect of my life. Health. Relationships. Well-being. My life was transformed, and I realized that we had a bigger mission. To inspire & empower people to live in high vibrations. The Bulgarian Rose is undoubtedly one of the most healing and beautifying herbs on earth, but living in high vibrations is the real gift. I’d be honored and delighted to join you on this exciting journey.
Driven by Passion, Empathy & Authenticity.
We live and breathe the Bulgarian Rose. It’s part of our Bulgarian heritage. We grow it. Harvest it. Study it. Research it. We create innovative products no one has ever imagined. We are passionate about enriching your life through the finest Bulgarian Rose products in the world.
We apply the absolute highest standards to deliver our Bulgarian Roses to you. We won’t settle for less, and nor should you.
The organic methods of growing our Roses, the unique process of extracting their nutrients, transporting the Rose extract via air from Bulgaria to our California facilities, handcrafting your Rose Nectar in small batches, using amber glass to protect against the effects of light… every detail speaks of the unmatched degree of care we take in the creation of Rose products born of Love.
Younger, Happier, Healthier
Pure Rose blossomed out of the vision to bring to you the myriad of health and beauty benefits of the super herb Bulgarian Rose. Nutrition resides at the heart of beauty, health and longevity. Hippocrates’ words “Let food be thy medicine and medicine thy food” ring as true as they did 2400 years ago. It is our goal to nourish your body, uplift your mood and energize your soul through every one of our pristine natural products.
Thanks to my mother I embraced a healthy lifestyle from a very young age. She was on a 100% fruit diet when she was pregnant with me. She got me into yoga at the age of 4 and into competitive swimming at 10. By then I was already accustomed to saunas and cold showers I have not been sick since I was 10. When I moved to California from Bulgaria, I realized that supermarkets were flooded with drinks loaded with sugar and few healthy options existed. I knew I needed to find a healthy alternative. Since I couldn't find one, I decided to create it myself. In 2017, after years of research, it dawned on me that my native Bulgaria had something truly unique to offer the world - the super herb Bulgarian Rose. And that's how Pure Rose was born…
