Our Story
We live and breathe the Bulgarian Rose. It’s part of our Bulgarian heritage. We grow it. Harvest it. Study it. Research it. We create innovative products no one has ever imagined. We are passionate about enriching your life through the finest Bulgarian Rose products in the world.
We apply the absolute highest standards to deliver our Bulgarian Roses to you. We won’t settle for less, and nor should you.
The organic methods of growing our Roses, the unique process of extracting their nutrients, transporting the Rose extract via air from Bulgaria to our California facilities, handcrafting your Rose Nectar in small batches, using amber glass to protect against the effects of light… every detail speaks of the unmatched degree of care we take in the creation of Rose products born of Love.
Driven by Passion, Empathy & Authenticity.
We live and breathe the Bulgarian Rose. It’s part of our Bulgarian heritage. We grow it. Harvest it. Study it. Research it. We create innovative products no one has ever imagined. We are passionate about enriching your life through the finest Bulgarian Rose products in the world.
We apply the absolute highest standards to deliver our Bulgarian Roses to you. We won’t settle for less, and nor should you.
The organic methods of growing our Roses, the unique process of extracting their nutrients, transporting the Rose extract via air from Bulgaria to our California facilities, handcrafting your Rose Nectar in small batches, using amber glass to protect against the effects of light… every detail speaks of the unmatched degree of care we take in the creation of Rose products born of Love.
Younger, Happier, Healthier
Pure Rose blossomed out of the vision to bring to you the myriad of health and beauty benefits of the super herb Bulgarian Rose. Nutrition resides at the heart of beauty, health and longevity. Hippocrates’ words “Let food be thy medicine and medicine thy food” ring as true as they did 2400 years ago. It is our goal to nourish your body, uplift your mood and energize your soul through every one of our pristine natural products.
Our founder Tor, a former pro athlete, embraced a healthy lifestyle from a young age. His mother, a nurse and a holistic practitioner, was on a 100% fruit diet when she was pregnant. When Tor moved to California, he realized that supermarkets were flooded with drinks loaded with sugar and few healthy options existed. He knew he needed to find a healthy alternative. Since he couldn't find one, he decided to create it himself. In 2017, after years of research, it dawned on him that his native Bulgaria had something truly unique to offer the world - the super herb Bulgarian Rose. And that's how Pure Rose was born…
